By Randall Radic
Do you recognize any of these names? Boyer Coe, Ed Corney, Frank Zane, Sergio Oliva, or Vince Gironda. They're all bodybuilders who gained some measure of fame in years gone by. How about Bob Hoffmann? He was a bodybuilder too. Only Bob was also a savvy businessman. He realized there was a need for quality nutritional products for athletes and bodybuilders. Today, we'd say he saw a niche and filled it.
Bob marketed protein powders, vitamin supplements and protein bars. The protein bars utilized protein from eggs, milk, and soybeans. They were sweetened with honey and tasted like candy-coated fiber-board.
After Bob retired, along came Tiger's Milk, which in reality was …
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