NEW YORK -- Like the film and photo category, the batteries segment is in a state of transition because of evolving technologies. Those changes, as well as demographic trends, promise to revitalize category sales growth in chain drug stores.
On the technological front, the biggest trend shaping the business is the increasing popularity of rechargeable batteries. As a result, sales of the largest segment, traditional alkaline cells, have been in steady decline, a process that has only been partially offset by the rising sales of nickel metal hydride (NiMH) rechargeables.
That change in itself is being fueled by the popularity of digital cameras as well as …
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